The misogi project
One project a year with a real chance of failure, chosen on purpose. Notes on borrowing a ritual we found in a…
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From the Studio
Latest from Colony
Fresh work and writing from our agency, Colony, Inc.
Antifragile brands
Some brands survive a rough quarter. A rarer kind comes out of it sharper than they went in. The difference isn't luck,…
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Earn the right to scale
Scale is a multiplier, and multipliers don't care what they multiply. Prove it small first, because whatever's broken is coming with you.…
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The lava lamps guarding the internet
A real slice of the web's encryption is seeded by a wall of lava lamps in a San Francisco lobby. It isn't…
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When the number becomes the goal
Nobody on your team is cheating. They're doing exactly what the dashboard asked. That's the problem Goodhart saw coming fifty years ago.…
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And then what
Every brand decision has a first result and a second one. The second one is where the bill arrives. The post And…
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Accessibility Breakdown
The six things that make a website usable by everyone, explained without the compliance-manual voice. We just re-audited our own site, so…
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The 80/20 of your website
A handful of pages do most of the work. A handful of sections do most of the convincing. The rest just has…
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Work expands. Cut the container.
Parkinson wrote it as satire in 1955 and agencies have been proving it earnest ever since. The size of the vessel decides…
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The inverse of noise
Noise-cancelling headphones don't block anything. They listen first, then answer. Most brand problems want the same treatment. The post The inverse of…
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